AI and livestreaming were the key drivers in this year’s Double 11, China’s biggest shopping festival

AI and livestreaming were the key drivers in this year’s Double 11, China’s biggest shopping festival
This year’s Double 11 shopping festival concluded on Nov. 11In the early hours of November 11, China’s Singles Day, e-commerce platforms issued a slew of statistics related to performance during the country’s biggest consumerist festival, though as with recent years they shied away from boasting about their gross merchandise value (GMV) totals, numbers that consistently led their announcements in the event’s 2010s heyday. The […]

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