Undercurrents in Double 11: What’s changed and what’s not

Undercurrents in Double 11: What’s changed and what’s not
Note: The article was first published on TechNode China written by Evan Huang and translated by Zinan Zhang. As autumn unfolds, the Chinese internet is abuzz with anticipation for the year’s biggest shopping event—Double Eleven. Unlike in the past, this year’s shopping festival launched long before November, as a way for major e-commerce platforms to extend their presale periods. In fact, […]

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