Starbucks releases Douyin mini-drama to lure Chinese customers
Published on: 2024-09-23
category: عام
A six-episode mini-drama produced by coffee giant Starbucks streamed on China’s TikTok sibling Douyin last week, showcasing a new method of advertising for global brands in China, where the size of the micro-drama industry reached about $5 billion in 2023. Released with one episode per day, the short drama is set in ancient times, in […]
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A six-episode mini-drama produced by coffee giant Starbucks streamed on China’s TikTok sibling Douyin last week, showcasing a new method of advertising for global brands in China, where the size of the micro-drama industry reached about $5 billion in 2023. Released with one episode per day, the short drama is set in ancient times, in […]