Douyin shifts e-commerce focus back to GMV growth after costly low-price strategy: report
Published on: 2024-07-24
category: عام
Douyin, TikTok’s Chinese sibling, has recently shifted its e-commerce strategy to re-prioritize GMV growth over price competitiveness in an attempt to return to the GMV growth rate of over 50% it enjoyed last year. The move has been triggered by its previous low-price approach hurting sales growth, according to a report in local media outlet […]
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Douyin, TikTok’s Chinese sibling, has recently shifted its e-commerce strategy to re-prioritize GMV growth over price competitiveness in an attempt to return to the GMV growth rate of over 50% it enjoyed last year. The move has been triggered by its previous low-price approach hurting sales growth, according to a report in local media outlet […]