WeChat claims 500 million monthly users actively playing in-app games

WeChat claims 500 million monthly users actively playing in-app games
WeChat sees 300% jump in GMV from Channels livestreaming in 2023More than 500 million active users play games in China’s super app WeChat on a monthly basis, the company has said, an eye-catching figure that demonstrates the channel’s potential as a driver of advertising revenue for parent firm Tencent. According to WeChat, half of these users live in third-tier cities and the majority are female. […]

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