How I applied the 95-5 rule to build Gong’s brand from the ground up

How I applied the 95-5 rule to build Gong’s brand from the ground up

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience.

I came with a sales background and a whole lot of time spent chasing leads.

That experience turned out to be my unfair advantage.

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