How to boost your marketing game using Threads (Meta’s Twitter rival)

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash.

But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store.

Not everyone’s using it, but those who do say it’s a digital marketing powerhouse.

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